The key to motivating ongoing usage: flexibility within organizational guardrails
One additional element our customers often find lacking in enterprise tools but can greatly incent ongoing usage is offering flexible options to users that can boost their productivity and effectiveness. These options include the ability to subscribe to new insights, receive additional suggestions, and disseminate insights to their daily workflow tools such as email and mobile texts. This flexibility empowers users to apply their knowledge and expertise to particular customer segments or local needs while still operating within the guardrails of what is allowed in their organization.
The adaptive “Netflix-like” user experience is here, and it helps maximize value from your existing investments
Thankfully, adaptive user experiences are now available outside of mass consumer apps. At IQVIA, we have spent the last year leveraging our expertise to integrate adaptive experiences into our commercial intelligence technology platforms, which can work alongside existing BI tools.
We offer a personalized experience so that every user type, whether that be a field force sales representative, an MSL, a digital marketer, or a brand owner, gets elevated intelligence that is specific not only to their role but also to their individual preferences. Using our industry expertise, we have also incorporated governance for proper security, privacy, and access policies.
This is just the beginning of our journey. At the customer-level, IQVIA’s tools continuously adapt and grow alongside an organization’s digital maturity, surfacing newer and more advanced insights and recommendations as the underlying data and process enablers change. And at the broader market-level, our approach ensures our capabilities evolve alongside the data and digital transformation landscapes.
To dive deeper and hear from IQVIA experts on the importance of business intelligence tools, watch the on-demand webinar: “A Fresh Approach to Driving Adoption of Life Science Business Intelligence Tools – Bringing An “Outside-In” Perspective“
To explore additional content on this topic or to contact a member of the IQVIA team please visit our website.
Sources
1. Albrecht B, de Fremond S, Devenyns T, et al. Top ten observations from 2022 in life sciences digital and analytics [internet]. Mckinsey Report; 2023. Available from: https://www.mckinsey.com/industries/life-sciences/our-insights/top-ten-observations-from-2022-in-life-sciences-digital-and-analytics#/
2. Atkin M, Nass D. Improving decision-making through connected intelligence [internet]. Institute Report; 2022. Available from: iqvia-institute-improving-decision-making-through-connected-intelligence.pdf
3. Thormundsson B. ChatGPT- Statistics and Facts [internet]. Statista; 2023. Available from: https://www.statista.com/topics/10446/chatgpt/#editorsPicks
