The new store, the brand’s first in Scotland, will showcase Scamp & Dude’s stylish collection of womenswear, kids wear as well as charitable products and will be a fitting location for the brand’s loyal and rapidly growing community in Scotland, who are known as the ‘Duders’ (Photo: Connor Mollison)
British women’s fashion brand
Scamp & Dude opened its first store in Scotland at St James Quarter in Edinburgh on Saturday, September 9.
The opening of the new 2,939 sqft store in
Edinburgh comes after a year of expansive growth for the brand, which will also see the opening of a store in Battersea Power Station, London. Scamp & Dude’s only store in Scotland will be situated on Level 3 in St James Quarter, adding to the growing list of fashion brands opening at the shopping centre in the heart of the city, which re-opened in 2021.
To kick off the Edinburgh store’s grand opening Scamp & Dude held fun activities and gave away an Edinburgh-exclusive Scamp & Dude tote bag to shoppers that spent £100 or more over the launch weekend. Founded by Jo Tutchener-Sharp in 2016, Scamp & Dude was created after Jo was separated from her children while in hospital undergoing life-saving brain surgery.
Speaking ahead of the launch of the Edinburgh store, Scamp & Dude founder and CEO, Jo Tutchener-Sharp (pictured), said: “We are thrilled to be bringing Scamp & Dude to Edinburgh as our first Scottish location as we feel there is already a real flavour for the brand here in Scotland.”
The retail space will also serve as a venue for the brand’s ongoing charity campaigns and events, which Scamp & Dude are renowned for and will continue to run at the new St James Quarter store. (Photo: Connor Mollison)
Speaking ahead of the shop’s opening last Saturday, Jo Tutchener-Sharp added: “Being located in St James Quarter alongside so many other great brands is an honour, and we cannot wait to officially launch.” (Photo: Connor Mollison)
Scamp & Dude founder and CEO, Jo Tutchener-Sharp, said: “Our loyal community of ‘Duders’ has grown rapidly, with many located here in Scotland.” (Photo: Connor Mollison)
The company’s charity campaigns include the #SuperScarfMission which for every scarf sold, another is donated to a woman starting chemotherapy. To date, over 23,000 have been donated via hospital partners with a mission to reach 63,000 by next year (the number of women who start chemotherapy per year).
The new Scamp & Dude store will also be home to an interactive Superpower Button, a first for the brand, which will give shoppers the chance to be assigned their very own superpower at the touch of a button. (Photo: Connor Mollison)
Jo added: “We are looking forward to bringing the store to where our community has expanded to and providing a physical space for customers to experience the Scamp & Dude magic in person.” (Photo: Connor Mollison)
Following an intense growth period for Scamp & Dude and a new focus on the womenswear division, which launched into Liberty London in 2022, womenswear now makes up over 90 per cent of all brand sales. Now into its 7th year and with purpose, womenswear and community at the forefront of the business, the three shops reflect the brand’s ethos and desire to continually give back and help others when they need it the most, centred around the brand slogan ‘we’ve got your back’. (Photo: Connor Mollison)
Founded by Jo Tutchener-Sharp in 2016, Scamp & Dude was created after Jo was separated from her children during a lengthy stay in hospital undergoing life-saving brain surgery, which made Jo feel determined to create a philanthropic business to help those having a really hard time. Originally launching with kids wear and charitable products, Scamp & Dude was led by the slogan ‘a Superhero has my back’, to tell kids that someone is watching over them even when they can’t see you, designed to help with separation anxiety. (Photo: Connor Mollison)