Amazon Prime Day is always an excellent opportunity to pick up bargains for less and, for 2023, the sales extravaganza is set to return for a second time. That’s right – Prime Day 2.0 (dubbed Prime Big Deal Days) will be taking place this October, although the e-tailer has yet to reveal the exact dates.
While Prime Day is usually something we associate with savings on big ticket items for the home, it’s also a surprisingly great chance to stock up on other essentials, including beauty and fashion. Yes, really.
Whether you’re shopping for a new everyday bra or investing in cult UGG slippers for autumn, it’s well worth checking out the fashion deals during Amazon Prime Day.
Here’s everything you need to know about shopping for Amazon Prime Day fashion deals this year…
Best Amazon Prime Day fashion deals 2023
While we don’t know which fashion buys will be on offer this Amazon Prime Day, here’s our edit of the best pieces on offer to add to basket ahead of the event. We’re keeping our fingers crossed for some impressive discounts…
What is Amazon Prime Day?
Amazon Prime Day is a 48-hour sales event specifically for Prime members. In 2023, for the second time running, Prime Day is happening twice with a second sale set for this autumn. The first Prime event took place on Tuesday, 11 and Wednesday, 12 July 2023, with new deals added throughout both days.
Amazon has yet to announce exactly when this year’s second Amazon Prime Day is happening, but we do know that it’ll be in October. In 2022, it took place on 11 and 12 October, so we’re expecting similar this year, but watch this space.
The event sees discounts across the e-tailer on everything from fashion and beauty to tech and homeware. To stay up to date with all the best Amazon Prime Day deals across all the categories, make sure you check out our Amazon Prime Day hub page when the sale launches, as we’ll be updating it throughout.
When is Amazon Prime Day 2023?
The first Amazon Prime Day of 2023 took place on Tuesday, 11 July and Wednesday, 12 July 2023. The second Prime Day sale (called Prime Big Deal Days) will take place in October, but a date has yet to be confirmed.
How to shop Amazon Prime Day fashion deals
You’ll need to be signed up to Amazon Prime to access all of the deals this Prime Day. While membership costs £8.99 a month, you can sign up to a free 30-day trial to shop the deals.
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