This article highlights the new WiFi Certified Passpoint® protocol that was introduced as a solution that offers automatic authentication at every access point, delivering a seamless and convenient digital experience for guests. The article explains Passpoint benefits for both hoteliers and guests, including efficiency, convenience, security, and engagement. Passpoint®is recognized as a proven technology used in various travel applications and can be integrated into the hospitality industry to enhance connectivity, drive brand loyalty, and differentiate hotels in a competitive landscape.
The moment your plane hits the runway and you turn off Airplane Mode, you’re immediately connected to a cellular signal. Similarly, when you walk in the door at home, your device instantly connects to your home Wi-Fi network. In either case, there’s no log-in or re-authentication required. Your device remembers, and it’s a seamless, hassle-free process that we all take for granted.
Yet when it comes to hospitality Wi-Fi, it’s a million little islands. Every connection requires re-authentication (sometimes every 24 hours) that creates friction for the guest, not to mention the disappointment that they’re not remembered as a valued customer. Plus, there’s the persistent risk of cybersecurity threats—bad actors can easily broadcast fake SSID names, baiting guests into accidentally connecting to an insecure network.
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The Hotel Yearbook Technology 2024
The 2024 edition of “The Hotel Yearbook (HYB) Technology,” curated by EHL’s Ian Millar, offers a
comprehensive
outlook on
the emerging technology trends and innovations poised to shape the global hotel industry. It amalgamates
insights from a
multitude of
industry thought leaders, spotlighting key foresight in several tech-oriented fields. This
includes anticipated
evolutions
in the future tech stack, which will drive operational efficiencies, the ‘human stack’ that explores the
intersection of
human
resources and technology, and the application of Generative AI in creating novel customer
experiences.
Overall, this HYB
edition
serves as an essential guide for understanding how technology and innovation will redefine the
industry landscape.
www.hotelyearbook.com/edition/technology-2024.html
